21 ways to promote your book with one blog post


You've got the book. The digital product is yours. You've got the virtual training. Now what? Simple. Now you have to promote it.

There are many possibilities available online.

One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog.

Let's assume you have a book you are promoting. After you've completed the blog post, it's time for targeted effort to share the post.

The more visibility the post receives obviously the more opportunity to sell the "thing" you have for sale.

Here are 21 ways to promote your book with a blog post:

Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in www.daniellawrence.net order to lead readers back to your blog postings. Send the first paragraphs of your blog post to your subscribers with "read the entire article" and the permalink to the blog post.

You probably have multiple social media accounts. These are great places to place your blog posts.

You can take snippets of content from your blog posts and turn them into tweets.

Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.

Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.

Slide Share the blog post. It's amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you've written.

You can post the entire article to 3 to 6 top article directories. In your resource box, you can direct readers to your blog by saying something like "For more articles by _____________ visit _____________."

You can promote your post by adding it to communities.

Add images specific to the topic you are writing about. A book cover image is a great idea.

Keep up with comments and respond promptly. The more interaction that you have with your readers the better.

Keyword optimize for your headline and post. This is essential for getting the most out of your efforts.

Video can be added to your post. Video plays an increasingly important role in attracting attention and traction for your efforts. A short 30-second video can do wonders for generating interest.

At the end of each post, ask readers to take some action. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. You can encourage readers to take action by getting them to comment, opt in for something, buy your book or simply hit one of the social media share buttons.

Offer multiple ways for visitors to your blog to join your subscriber list. Providing solutions to specific problems will get more opt-ins than something too general.

Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.

With high-trending topics, make the media aware of your post. You never know what can happen as a result.

Send an invitation to other bloggers, media, and people with a wide reach to interview you on their podcast, blog, or as a featured expert at a telesummit.

Make a short video about your blog post. In the description of your video, include the post URL.

Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.

The content can be repurposed into an article. You should post on at least three directories, with the mention of your blog post within the article.

Use Pinterest and Instagram to capture visual fans and bring them back to your original post.

Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. You are not selling the "thing"

You're actually using the "thing" as the vehicle for something bigger-your message. The packaging is only one piece to the puzzle.